By Alex Berson,Kurt Thearling,Stephen Smith
Are you totally harnessing the facility of data to aid administration and advertising and marketing judgements? you are going to, with this one-stop advisor to choosing the proper instruments and applied sciences for a cutting-edge facts administration technique outfitted on a consumer courting administration (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling assist you comprehend the foundations of information warehousing and knowledge mining structures, and thoroughly spell out thoughts for employing them in order that what you are promoting will get the largest pay-off possible.
know about on-line Analytical Processing (OLAP) instruments that fast navigate inside your accumulated info. discover privateness and criminal issues...evaluate present facts mining program packages...and allow real-world examples exhibit you ways facts mining can effect -- and enhance -- all your key enterprise procedures. begin uncovering your most sensible customers and supplying them the goods they honestly wish (not what you think that they want)!
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Additional resources for Building Data Mining Applications for CRM (Enterprise)
Building Data Mining Applications for CRM (Enterprise) by Alex Berson,Kurt Thearling,Stephen Smith