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By Hendrik Lemke

Bachelor Thesis from the 12 months 2013 within the topic company economics - company administration, company Governance, grade: 1,3, eu college Viadrina Frankfurt (Oder), language: English, summary: The bachelor thesis to hand bargains with the functionality research of a globally working merchant after a accomplished industry growth in a world context. This topic is elucidated via connection with the instance of DB Schenker Rail’s access into the Polish rail freight industry in the course of the acquisition of PCC Rail. First, the Polish rail freight industry is analyzed from an standpoint in response to Michael Porter’s 5 Forces version to spot the forces performing upon an organization and the expected profitability of the respective undefined. to that end, an announcement on even if the result of the general are in alignment with the instance DB Schenker Rail is made. The time period profitability is operationalized during the advent of the revenue margin and the respective revenue margins are checked opposed to one another. by way of this consequence, and the inclusion of different quantitative and qualitative functionality measures, a conclusive assertion is made on even if DB Schenker Rail’s marketplace access in Poland might be thought of a success.

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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail’s acquisition of PCC Rail in Poland by Hendrik Lemke


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